The Power Of Television Images The First Kennedy Nixon...

Media Effects Media is not a novel presence, but its influences are ever evolving and increasing exponentially. Whether through print or television each type of media is vitally important for a politician. Politicians must focus on the message that is to be conveyed and be aware of the influence each media type has. Print ads, radio shows, television interviews, magazine articles and debates all have a degree of effectiveness on a voting demographic. Mastering the media effects on the people that are to be influenced is the key to successful communication of ideas and a successful political career. James Druckman in â€Å"The Power of Television Images: the first Kennedy-Nixon debate revised† looks at how television affects political behavior. Druckman’s (2003) hypothesis is that television viewers will be significantly more likely than audio listeners to use personality criteria when evaluating the candidates with all else constant. To test this theory he had a group of college students listen to an audio version of a debate while another group watched a televised version. Through his testing Druckman (2003) found that â€Å"television images have an independent effect on individuals’ political judgments: they elevate the importance of perceived personality factors, which can in turn alter overall evaluations.† The students that watched the debate had strong feelings that Kennedy won the debate with his confidence, demeanor, and outward appeal. The students that listened to onlyShow MoreRelatedWhere Have the Simple Days of Politically Informative Me dia Gone?1173 Words   |  5 PagesThe year is 1690. Richard Pierce and Benjamin Harris have recently published the first form of media in America, a newspaper titled: Publick Occurrences, both Foreign and Domestick. 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